YouTube Brandcast: Date, Location for 2023 Upfronts Presentation Set

YouTube is coming again to pitch advert patrons on the streaming large’s content material breadth — together with throughout YouTube TV and Shorts — and its large viewers in the course of the 2023 TV upfronts week in New York.

The video platform will host its Brandcast advertising and marketing occasion on Could 17 at Lincoln Middle’s David Geffen Corridor in New York Metropolis. That’s the identical day Netflix is slated to make its first-ever upfronts spiel to the Madison Avenue crowd, after the streamer launched its ad-supported tier in November, on the Paris Theater (which Netflix owns).

YouTube had held its first Brandcast presentation throughout TV upfronts week final 12 months, held on the Imperial Theatre in Instances Sq., that includes Lizzo and prime YouTube creator MrBeast (Jimmy Donaldson).

“Because the No. 1 streaming and cellular video platform, we’re more and more partnering with advertisers who’re wanting to faucet into the Shorts and streaming booms,” Marie Gulin-Merle, international VP of adverts advertising and marketing for Google, mentioned in a weblog submit saying the 2023 YouTube Brandcast date. “So we’re excited to be collectively once more at this 12 months’s Upfronts, the annual market for digital video and TV advert gross sales, to point out advertisers why creator-driven platforms are profitable the streaming wars.”

The 2023 YouTube Brandcast on Wednesday, Could 17, will begin at 7 p.m. (doorways open at 6 p.m.). The primary occasion will likely be adopted by an after-party.

“Creator-driven content material is now an economic system unto itself, cementing a brand new mainstream the place story beats construction and relevance trumps all,” Gulin-Merle wrote. “Creators ship on what individuals care about, capturing the hearts and minds of viewers immediately, as they gas and form popular culture.”

Along with the Brandcast presentation, YouTube will “proceed to have a presence on the IAB NewFronts” this 12 months with an occasion on Monday, Could 1, at 9:30 a.m. ET to “assist manufacturers and companies attain shoppers in a multiformat world,” in accordance with Gulin-Merle.

Pictured above: YouTube Brandcast 2022 on the Imperial Theatre on Could 17, 2022, in New York Metropolis.