The one recognized poster from “The Day the Music Died,” the live performance that Buddy Holly, Ritchie Valens and the Huge Bopper had been touring to when their airplane crashed on Feb. 3, 1959, has bought for a record-setting $447,000 at Heritage Auctions.
The poster’s remaining value shattered the home’s earlier file value of $275,000, beforehand held by a Beatles 1966 Shea Stadium live performance poster, which bought at Heritage on April 18.
Whereas moderately morbid, the poster’s worth and rarity are past query: Holly, Valens and the Huge Bopper (J.P. Richardson) died when their airplane crashed close to Clear Lake, Iowa, on their option to a present in Moorhead, Minn. The live performance was to happen as a part of the “Winter Dance Occasion” tour on the Moorhead Armory; the crash, in fact, has been immortalized as “The Day the Music Died” in Don McLean’s 1971 hit “American Pie.”
“Heritage is thrilled to interrupt the earlier file for a live performance poster by greater than $170,000,” mentioned Heritage Auctions’ Pete Howard, “however not in the slightest degree shocked, given the significance, the distinctiveness and the gravitas of this superb window card, which marketed rock and roll’s first tragedy.”
The poster that bought Friday stands out as the just one from the present nonetheless in existence. It initially had been affixed to a phone pole however fell to the bottom; there aren’t any pinholes, solely the residue of the sticky materials used to maintain it in place. It was found by a upkeep man, who positioned it in a closet, face down, and forgot about it for 50 years.A publish for a live performance earlier within the “Winter Dance Occasion” tour was bought by Heritage in April 2020 for $125,000.The public sale continues by means of Sunday at HA.com/7297.